Tag: LTV

  • Email Marketing Case: How System Alignment Changed Everything

    Email Marketing Case: How System Alignment Changed Everything

    When I took over the email marketing system of my client, engagement was consistently low.Open rates were below ~30%, and emails were sent almost identically to the entire list. There was no clear lifecycle logic.No real connection to user behavior.Email functioned as a broadcast channel – not as part of a growth system. The first…